News

Import substitution and export orientation as a vector of business strategy
15 Feb
Import substitution and export orientation as a vector of business strategy

Täjir ýoly, an individual company specializing in the manufacture of automotive parts, has expanded its range of filters. In January of this year, about 60 types of air, fuel and oil filters for various passenger cars were manufactured at the enterprise in Mary province under the MBM trademark. The company plans to produce monthly up to 40 thousand products designed to care for engines of cars and trucks.

The volume of products has grown six times, and in the first issue - the head of the department Vepa Khalymov. - Last year, about half a million products were sent to the distribution network.

Täjir ýoly products correspond to the image of well-known auto parts manufacturers in Turkey, Japan and Iran, whose experience in working with local entrepreneurs is being successfully adopted. The competitive advantage of MBM filters is low cost with high quality: they are three times cheaper than imported counterparts.

This year, the company plans to export about one hundred thousand products to Kazakhstan and Afghanistan.